assertidBy Brian Kindsvater – The FTC is considering a new program called AssertID that would require verified permission from parents before any personal information can be collected from a child. This would apply to online services directed at children.

The real solution, which websites should be doing, is to not obtain personal information from children under 13. AssertID may be an attempt to do just that: effectively outlaw sites directed at pre-teens while offering a regulatory program which purports to permit such collection. Apparently, as a consequence some type of parental tracking could be required, otherwise a verification system would be quickly abused.

The program is currently being considered by the Federal Trade Commission and is not yet law. It may never become law, but likely will in some form.

Brian Kindsvater, Esq. provided analysis for this report.

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